A Change in Plans

Late last fall I received surprise news that changed EVERYTHING.  This was in the middle of my branding business, Attraction Branding, absolutely exploding with growth and excitement.

However, I have now found out that heaven had other plans.

Yes, it’s true: I’m pregnant with our 5th baby, due to be born in July 2012.

Because of my growing family and my desires to be more actively engaged at home, I am no longer accepting new branding clients at this time.

It’s been such a delightful adventure working with so many incredible entrepreneurs!  I have had a BLAST!

Now, I get to more fully fulfill life’s ultimate adventure of parenting.  I’ve been homeschooling for the past few years, but am now more actively engaged in it than ever before.  If you’re curious about where I’m at and what I’m up to, you can find me at HomeschoolChic.com which is a special project a friend and I created to support and strengthen parents everywhere, especially in their homeschooling efforts.

THANK YOU for your love and support with Attraction Branding!  xoxo

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Branding Color Inspiration: Fuschia, Yellow and Teal

It may be hard to tell, but I LOVE looking at color palettes!!!  Sometimes certain color palettes just speak to me and I love them right away.  Today’s branding inspiration color palette has so many exciting, luscious colors that it filled me with possibility and enthusiasm!  Isn’t this a nice, bright spot for us during the cold winter?

For those of us that love bright, cheerful colors, today’s branding inspiration color palette will be thrilling!  Notice how they used the rich fuschia colors in combination with the lovely teal and canary yellow.  Isn’t it a beautiful combination?

Or, maybe you’re not crazy about it.  Either way, soak in this color palette and let me know your thoughts in the comments below!  Would any of these colors work well for your brand?  Why or why not?

MUCH thanks to http://paratinovia.com/color-inspiration-board-35-pink-lemonade-grass-and-lemon for today’s color palette!  Just beautiful!  And, there are more images from this color palette on that link, so be sure to check them out if you want to see these colors in action more.

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Branding Color Inspiration: Green and Yellow

Today’s branding color palette inspiration uses some exotic combinations of green and yellow.

Many of the shades of these colors are really hot, trendy colors right now.  Emerald, especially, is a smokin’ hot shade for this season.  Mustard tones have been chic for a few seasons now and are a beautiful complement to the greens.

What do you think of today’s color palette?  Would any of these colors work well with your branding?  Do any of them excite you?

Today’s branding color palette inspiration comes from http://www.zenadiadesign.com/archives/4135 who suggests this palette being perfect for spring or fall.  Have you ever thought of adjusting your brand’s colors seasonally?  Rather than revising everything each season, it could be fun to simply trade out one color seasonally or make one element in your brand switch up seasonally.

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Branding Color Inspiration: Teal, Fuschia and Gold

I hope you’re all enjoying the holidays!  I am LOVING all of this precious time connecting with my family.  We’d had a lovely Christmas and I hope you had the same, as well!

Since we’re still in the holiday spirit (we don’t take our Christmas tree down until after New Years Day – one year I was terrible and left it up until Valentine’s Day… yikes!), I thought it would be fun to see a different spin on a festive color palette for today’s branding inspiration.

These colors would be GORGEOUS to use in branding!!  I especially love how the teal and blue shades are primary and then the fuschia is secondary with the gold as an accent.  It would be beautiful to take those same configurations and use them in your brand identity design with teal as your primary brand color and then fuschia and gold as luscious accents.

What do you think of today’s color palette?  Do the colors excite you?  Do you think they could work well in your branding?

Can’t wait to hear your comments below!

Thank you to Julie of Belle Maison for today’s lovely color palette inspiration!  Check out the full post (with many other yummy colors) here: http://www.bellemaison23.com/2011/11/christmas-decorating-theme-merry-bright.html.

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Branding Color Inspiration: Rich Crimson and Green

Last week’s Branding Color Inspiration post featured classic, festive Christmas colors of red and green.  Today, with Christmas just around the corner, I thought it would be fun to feature a color palette that takes those same two base colors a bit deeper.

Immediately, you can see how using a crimson red and the deeper green makes this a much more rich, elegant and romantic color palette.

The hint of rust is a gorgeous complement to these deep colors, as well as the cream and white tones.  I love how they used elements like feathers, crystals, sprigs of greenery and rich tapestries to communicate the romantic mood in this color palette.

Which do you prefer?  Do you enjoy the deep, rich tones of today’s color palette or do the bright, festive tones of last week’s red and green color palette inspire you more?

Big thank you goes to http://www.zenadiadesign.com/archives/3894 for today’s color palette inspiration!

And may ALL of you have a VERY, merry Christmas!!!

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How to Match Social Media Icon Colors to Your Website Using Photoshop

Today, I’m psyched to share with you a WAY simple Photoshop tutorial on how to match the colors of your social media icons to your website.

Social media icons are a MUST on websites, especially to give a brand the look and feel of being “in the know” and up with the times.  It’s a little badge of credibility that whomever interacts with your website can trust that you are real and reachable.  HUGE.

However, if your icons aren’t using the same color scheme as the rest of your website, it can really be problematic, making your entire website look less appealing and – dare I say? – tacky.

However, after this simple tutorial on how to change and match the colors of your social media icons using Photoshop, your website will immediately have the fabulous-factor back.  Yay!

To start off, you’ll want to be sure you have a .png version of the icon you’re wanting to change.  You’ll also want to be sure that the background of the icon is transparent.  The example I’m using today works best using an icon with a solid, single color.

For a good selection of AWESOME free social media icons to choose from, I love going to SocialIconStudio.com.  They have a wide variety of different styles of icons and you can generally find many that are in .png format with a transparent background.

However, what if you can’t find the social media icon that you need that has a transparent background?!!  Step one: don’t panic.  Step two: find the largest, most clear and simple version of that icon that you can using a Google image search.  Then, bring the icon into Photoshop and use the Magic Wand tool to select the white background (or whatever background color it has) and delete all of the background.

The reason why you want to find the biggest version of the icon possible is because it that when you re-size the icon to a smaller size to use on your website it will hide any awkward editing that can sometimes happen when deleting backgrounds.  If the icon is a solid color, you could simply use the Magic Wand tool to select the icon & then choose “Select” and then “Inverse” to have the background selected.  Then you can just delete all that is selected and it should leave the icon with a clean, transparent background.

I’ll use one of my favorite sets, “Sketch Social Icons” from SocialIconStudio.com, for an example today:

As you can see, the gray and white checkered background underneath this Facebook icon denotes that the background is transparent.

First, select the color you want to use by using the eyedropper tool to select the exact color from your website.  This example is shown using one of my client’s websites where the designer used other methods to try to match the color of the icons without being able to get the color exactly right.  The method used in this tutorial ensures that the colors match, so if you follow these simple steps your icons can match, too!

After you’ve selected the exact color you want to change your icon to, create a new layer above the icon layer in the Layers Palette.  Then, fill that layer with your selected color (can simply use the Paint Bucket tool to accomplish this).

Now, with the color layer selected, create a clipping mask with that layer by selecting “Layer” and then “Group With Previous” for Photoshop Elements or “Create Clipping Mask” in the full version of Photoshop (can also use the keyboard short code of “command-G” for Macs or “control-G” for PCs – not sure if this is true in all versions, but it is an option worth investigating).

This will snap the color layer to the shape of the icon layer directly underneath it, making your social media icon be the exact color you’re wanting it to be!  Yay!!

Now, simply save this new, GORGEOUS, matching version of your icon in .png format so you can install it to your website.  This will preserve the transparent background so the icon can look well on top of whatever background your website already has.

SWEET.  Easy-peesy, right?

Let me know if you have any questions by leaving a comment below.  Woot!

 

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Branding Color Inspiration: Red and Green

For today’s branding color palette inspiration, enjoy all of these luscious shades of festive red and green:

I love how they took classic elements, like the red berries, and used them in the bouquets.  I also loved how they used less common elements like the red paper lanterns and the white oriental parasols.  It adds so much flair!

I adore looking at wedding color palettes for branding inspiration because generally weddings are a reflection of the bride and groom – their tastes, style and personalities.  The ways that they use the colors are used to create the mood and experience they’re desiring their guests to have at their wedding celebration.

This is very similar to brand strategy, especially in personal branding, where the colors and other elements are brought together to represent the business in a way that communicates the business’ personality and flair, while also creating the environment in which the business desires their target market to experience them in.

Looking at today’s color palette, allow yourself to think outside of the box with your own color scheme and the elements in your branding.  See how you can take a classic theme or classic color and by adding your own unique flair, you can create an ambiance in your brand that can wow and seduce your target market into having a fantastic experience with your business right away.

Today’s color palette inspiration is brought to us by http://weddingrumors.com/blog/2009/inspiration-board-red-apple-green/.

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Color Palette Inspiration: Cherry Red + Charcoal Gray

Today’s branding color palette inspiration post is very fitting of this holiday season as it uses bright and deep reds paired with heavy and soft grays.  Regardless, this color palette can be used effectively in branding any time of year.  This image set is from NotableInspiration.Blogspot.com:

As you look at this color palette, consider these key 3 questions:

  1. What is your immediate reaction? Love/Hate/Indifference?  Look closer and ask why this was your reaction.
  2. What do the colors feel like to you?  Do they feel comfortable, exciting, inspiring, dull, wild, chaotic, etc.?
  3. Would any of these colors be a good addition to your brand’s design palette?

Can’t wait to hear your thoughts!

p.s. Check out last week’s Brand Color Palette Inspiration post using LA Lakers Purple and Yellow/Gold HERE.  So fun!

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Holiday Branding Special!

This week I had a fun, crazy thought to do a branding holiday special so more entrepreneurs can take advantage of the power of authenticity and relevancy in their brands in 2012.

Now through Saturday, December 17, 2011, you can give your business the gift of branding by purchasing a Group Brand Coaching Package (value $497).  As my gift to you, I’ll include 2 private Brand Strategy Sessions with me.  We’ll schedule your first session for January while you’ll be participating in the Group Brand Coaching 5-Week session.  The second session will be scheduled for as soon as your coaching session ends.

These Brand Strategy Sessions are currently only available to my One-on-One and Full Design clients (both with a minimum investment of $1500).  To receive not just one, but TWO free Brand Strategy Sessions is one heck of a value.  At minimum, each session is worth around $300, meaning that with this deal, you’d spend $497 and receive $600 worth of Brand Strategy Sessions for FREE.

My Group Brand Coaching packages are my FAVORITE right now!  It’s been so incredible to see the value my participants are receiving by connecting together, learning from each other and being able to really dig deep and get clear about their brands.

One of my branding clients received a 30% monthly profit increase only 30 days after working with me on her brand, helping her to work less hours and get paid more for her time than ever before.  She also began receiving numerous referrals immediately.

You owe it to yourself and your business to gain the clarity and power that comes from brand development.

Make 2012 your strongest, more profitable year yet in business!

To snatch the Holiday Special for Group Brand Coaching, email me directly at quinn (at) attractionbranding (dot) com and I’ll connect with you to see if you’re a good candidate for this powerful program.

p.s. As of right now I only have 6 spots left in my Jan. 5 Brand Coaching Group and have quite a few entrepreneurs who are looking to join this group soon.  So, if you’re interested in being a part of the Jan. 5 group, be sure to contact me ASAP.

p.p.s. For more info about what the Group Brand Coaching experience looks like, check out THIS and THIS.

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Which Christmas Tree Lot Would You Go To?

Recently I was driving through Utah County and noticed two Christmas tree lots located less than a block away from each other on the same busy street and thought they posed a great branding quandry.

The first Christmas tree lot looked really sharp.  They had a classy, professional banner printed as well as a marquee advertising a bullet-point list of the best reasons to shop at their tree lot.  The blow-up Santa added a nice, jolly touch as well.  The trees in the lot looked really gorgeous.  The lot looked extremely clean and well-cared for, as well as like a safe place to make your purchase due to the nice little framed hut standing ready to complete your transactions in.  All-in-all, this Christmas tree lot looked like a winner.

However, the tree lot down the street presented an interesting dilemma in comparison.  Sitting right on the corner of an intersection was an old truck that they had made over to look like Tow-Mater from the Cars movies, complete with a festive Santa hat.

I couldn’t even get a shot of the Mater without kids in the picture because families were driving over specifically to show their kids Mater and take photos with him.  The truck was darling.  Even as I was checking all of this out, my mind was racing, trying to think how I could arrange to bring my own little Mater fans to see this adorable truck.

However, upon closer examination of the tree lot itself, there was a lot left to desire in contrast to the clean, pristine Christmas tree lot I had already seen nearby.  There were strings hanging from all the fences, the trees didn’t look quite as nice and the overall presentation of the tree lot wasn’t very impressive.

However, in branding, it’s not always the best-looking brand that wins (or gets the most sales and growth).  That definitely helps in a BIG way, but if you can pull out something viral (like the Mater truck which parents can’t resist taking their kids to see) that can make even more of a difference.  Maybe the “Mater” Christmas tree lot’s brand is that they’re all about family.  Maybe it’s more of a rustic adventure to shop here.  Maybe the family running the lot are incredibly personable and are adorable with your children.

The classy lot up the street may look nicer, but maybe it’s a lot where you’re nervous to allow your kids to roam about without intense supervision.  Or, maybe that lot has the better customer service of the two and if your tree were to die suddenly for some reason, they would happily replace it with no questions asked.

Regardless, both of these lots had a brand strategy (even if they didn’t exactly plan it).  They were both reaching to connect with certain target markets.

The big question is: which Christmas tree lot would you go to and WHY?

I’m really, really curious to see your answers.  There isn’t a right or wrong answer on this one since I don’t know the sales numbers from each lot to compare which branding was more effective.  So, have fun with this!

To the best, most clever and carefully thought out answer I’ll give you access to my multimedia branding home study program, valued at $197. You can learn more about the home study program after watching my free 4-part branding video series here: http://attractionbrand.com.  I’ll close this contest on Friday, December 16, 2011 and will post the winner here on the blog Saturday, December 17, 2011.

Note: answers will be judged strictly according to my preference and to whomever takes my breath away with their reasoning.  Some may say this isn’t fair, but I think a little creative competition will be good for all of us.  For those that know me well, I thoroughly appreciate wit and hilarious reasoning, so have fun with this!  ;)

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